
Shifting gears to drive B2B eCommerce customer adoption
On-demand webinar
So you’ve made the decision to move your business online, or maybe you’ve even implemented your first eCommerce platform. Now what?
Opening an online sales channel is a huge benefit for B2B buyers. But changing old habits can be difficult. How do you get your customers to actually adopt better online purchasing processes?
Watch this on-demand webinar as we discuss tips for solving one of the biggest challenges in the shift to B2B eCommerce: Customer Adoption.
Key webinar take-aways:
- Removing internal resistance - earning buy-in from sales reps and stakeholders
- Personal touch - Helping customers facilitate transactions and grow confidence
- Preferred pricing and incentives for online orders
- Familiarity - mimicking the B2C purchasing experience
- Intelligent marketing - hyper-focus your campaigns to non-adopters