Spaldings is serving over 28,000 Agricultural and 6,000 Groundcare customers in the UK and Ireland. As part of the Marubeni Group, Spaldings currently turn over £27.5m in the UK and Irish markets along with exports to other overseas markets.


Spaldings is a leading distributor of agriculture and groundcare products, headquartered in Lincolnshire, United Kingdom. With over 10,000 products and a number of new products being developed and introduced each year, Spaldings needed an efficient Product Information Management system to house all of their data.

Dynamicweb as a solution

The perfect solution was found in the Perfion PIM system that also integrates 100% with the company’s Dynamics NAV ERP system and the Dynamicweb CMS platform.

Information about not yet existing products is stored and managed in Perfion parallel to the data of already existing products. If the company chooses to put a not yet existing product into production, the related Product Information Management process is extremely easy as all the information is already stored in Perfion.


Each year Spaldings publishes a very large product catalog with 10,000 items plus a number of flyers. Before the shift to Dynamicweb and Perfion, these publications were created with an older catalog management system, which only a few employees knew how to use, and which did not work well together with the company’s other IT solutions.

With its built-in catalog management functionality, Perfion will now make it a breeze to create and organize Spalding’s catalogs and other print material. When product data or images change in Perfion, the InDesign documents can be updated automatically with all the changes. The Dynamicweb and Perfion ease of use allows all Spaldings’ relevant employees to manage their own product data.

Parallel to the Perfion PIM project, Spaldings is implementing the Dynamicweb All-in-One Platform with which Perfion is also tightly integrated.

United Kingdom
B2B, CMS, PIM, Distribution, Dynamics NAV

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