ActionSportGames (ASG) is a leading producer and distributor of soft guns for sports and hobby use. Their products are sold worldwide through a network of dealers, shops and distributors.


ASG previously received approximately 30% of their total orders through their B2B ecommerce solution, but wanted a new platform capable of increasing the online order amount. The key to success was improved customer service and experience through automation.

Dynamicweb as a solution

The new Dynamicweb B2B ecommerce portal includes new functionality and user-friendly tools, making it more convenient and appealing for customers to place their orders online.

The ease-of-use makes the transactions between ASG, their dealers, and their customers more agile and less time consuming. Among other features, the new ‘copy/paste’ function enables dealers to add specific item numbers, quantities and comments – straight from Excel to the shopping cart.

Finally, the new solution includes Raptor Product Recommendation software, which is fully automated and uses intelligent algorithms to collect data on customer behavior and preferences. Raptor then uses the data for generating additional cross – and up-selling by displaying related products on the front-page, on the customers’ “My Page” and during checkout.


The new ASG B2B ecommerce portal is lightning fast, stable and continually updated with new features and functionality for improving the overall user experience. The Dynamicweb based “Tapas” solution by 1st Web ensured rapid turnkey implementation based on best-practice ecommerce and integration software, and allows ASG to add their personal touch to the solution. Combined with the SOLR search engine, which instantly displays relevant search results, ASG have managed to increase their initial goal by increasing the average order size and improved their bottom line.
"For ASG it was important to find a partner capable of understanding our business / ERP logic and to implement it flawlessly to the new solution. 1st Web fully managed to do that. In addition, we wanted to add more business to our ecommerce. 1st Web gave their input, and considering the significant increase ASG subsequently experienced, this part was also fully realized."
- Michael Rosquist, ActionSportGames
B2B, Marketing, Manufacturing, Dynamics NAV
1st Web ApS

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